The Challenge
The BRIT Awards remains one of the UK’s most watched and discussed music events, generating significant media attention across broadcast, print, digital and social channels. For the 2026 ceremony, organisers sought a communications partner capable of managing a complex media landscape, amplifying key moments, and ensuring the event remained culturally relevant before, during and after the show.
Outside was appointed to deliver an integrated communications programme spanning media relations, artist liaison, accreditation management and real-time event communications.
What’s the press saying?
“Kim Petras makes pop that feels like neon lighting your nervous system from the inside out – every chorus is a sugar rush, every bridge a little moment of emotional freefall.”
The Line of Best Fit