About

Outside is a leading independent entertainment agency representing a curated roster of new and emerging artists, events and campaigns. Founded in 1976 by Alan Edwards, Outside has grown into a skilled team of publicists and strategists sitting at the cutting edge of PR and journalism, creating bespoke content tailored to the musicians, musicals, festivals and brands across Europe and North America.

For almost 40 years, Outside has led with an artist-first approach, readily adapting to the changing landscape of media. We've redefined live entertainment with record-breaking arena and stadium shows from Nick Cave, The Cure, Ariana Grande, Justin Bieber, Usher, Janet Jackson, Bon Jovi, Blondie, and The Who. It's not just about our outstanding media contacts, but our broader cultural connections Outside has as an agency.

Our global reach bridges genres and generations. Whether reimagining new worlds for legacy acts or tapping into a new era of sound of Tyla, Ayra Starr, The Molotovs and K-pop sensations aespa, Stray Kids, NCT 127 and RIIZE. Outside understands the value of traditional media and fandoms, social media strategy, spearheading creative direction, and creating fan-first campaigns.

Outside also specialises in bringing communities together at globally recognised, award-winning cultural events. We deliver on-site coverage, dynamic video content and audience strategy for the UK’s biggest events and festivals including BST Hyde Park, All Points East, LIDO Festival, Roundhay, Isle of Wight, Teenage Cancer Trust, and Notting Hill Carnival.

Alongside Outside’s groundbreaking artist campaigns, we consult and represent major industry-adjacent projects for clients including the Brits Awards, Universal Music, David Bowie’s estate, The Outernet, Lightroom, Rough Trade, Victoria & Albert Museum, the MITs, and MOBO Awards.