Ariana Grande wraps her critically-acclaimed sold-out “The Eternal Sunshine Tour”
Three-time GRAMMY Award winner Ariana Grande has wrapped her critically-acclaimed sold-out “The Eternal Sunshine Tour”. The final show took place on Tuesday 1 September at London’s The O2, bringing a triumphant close to her spectacular, sold-out 10-night residency in the capital.
Ariana Grande told fans: “I just wanted to say, ‘thank you so much’. This has been an extraordinary experience. Thank you for 10 beautiful London shows and for 41 incredible “The Eternal Sunshine Tour”. This has been one of the most beautiful extraordinary experiences of my life and I just wanted to express my gratitude without sobbing completely. Thank you from the bottom of my heart. It has been so special. I’ll cherish this experience always. I have the best fans in the entire world and I always have. I love your outfits, I love your faces, I love seeing you. Thank you for all of your effort and continuing to make this so special. I have loved every minute of this with you all and I just wanted to make sure I express how grateful I am. Thank you and I love you so much.”
Promoted by Live Nation, “The Eternal Sunshine Tour”, sold over 630,000 tickets across 41 sold-out shows with an average of 15,000 fans attending each show.
The tour kicked off in London off the back of her latest album “petal” hitting No.1 on both the UK Official Albums Chart and US Billboard 200. Throughout the run, Grande kept fans on their toes with surprise first performances of songs from the new album across different nights including tracks like ‘freak’, ‘kiss me’, ‘bad thing (bunny hop)’, ‘like i do’, and ‘warning signs’.
The tour also became a powerful real-world extension of Grande’s r.e.m. beauty community. Ariana spotlighted her lip products throughout the run, while the Fembot Fatale palette worn on stage repeatedly sold out on r.e.m. beauty’s website. Social virality accelerated through on-stage glam touch-ups by makeup artist Michael Anthony and hairstylist Alyx Liu, alongside limited-edition merchandise and products offered through dedicated r.e.m. beauty pop-up experiences.
Across the 28-date US run, r.e.m. beauty pop-ups welcomed nearly 15,000 guests. In the UK, more than 20,000 visitors attended the brand’s 18-day residency pop-up. The brand also hosted more than 450 members of its influencer community in branded suites across 31 shows, generating more than 3,000 pieces of social content. Demand extended into Ulta Beauty retail channels, while r.e.m. beauty’s viral bear bag charm sold out within the tour’s first two cities and became one of its most in-demand merchandise items.
Over the course of the tour, Grande’s The Brighter Days Ahead Foundation spotlighted and supported 30 organisations that provide protection, support and vital resources for vulnerable communities with a focus on protecting trans and LGBTQ+ rights, expanding access to mental health care, and emergency support funds.
Organisations supported in the UK are Micro Rainbow, Trans Solidarity Alliance, The Proud Trust, Save The Children UK, Choose Love and Consortium LGBT.
In North America, the Foundation teamed up with HeadCount and Apathy Is Boring to run voter engagement activations right at the show, helping fans register and get informed. They partnered with Backline to make sure Grande’s crew, band, and dancers had mental health and wellbeing support throughout the tour. The Foundation also hosted three volunteer events alongside the tour stops in Los Angeles, New York City and London, each held at a local organisation to connect partners and grantees to see the work firsthand.
“Vocal riffs so tremendously colossal they should be registered as the eighth wonder of the world” – BBC
“One of pop’s most extraordinary singers… a sensational and deeply personal show. After two relentless hours of impossible highs, there was little left to prove. Grande remains one of pop’s most formidable vocalists.” – The Times
“Some of the notes she hit left me picking my jaw up from the floor. For London’s first show, she pulled out all the stops… Ariana is an undeniable powerhouse and utterly at home on stage” – Metro
“Flawless performance… immediately stuns with the power, clarity and agility of those phenomenal vocals that have made her name. A two-hour cosmic journey through Grande’s own psychological universe, complete with mesmerising dance routines and spectacular staging” – Telegraph
“More than a vocal showcase… a dazzling expansion of the surreal, memory-erasing world from Grande’s Brighter Days Ahead. For now, as a performer and a pop conceptualist, Grande has nothing left to prove” – NME
“Grand and sincere and slick, and full of songs that are so huge they rattle the rafters of the O2. There’s no pyro but who needs it when you have a voice as explosive as Ariana Grande’s?”
– The Guardian UK
“She’s arguably never been a better and more interesting musician” – The Independent
“It was an evening blazing with vertiginous vocal runs, an abundance of intricate video imagery, as well as live sample looping and the fans’ elaborate ‘fit checks and fervent enthusiasm.” – Billboard UK
“Grande convinces tonight as a witty, capable star, not just in control of her four-octave range but as an artist who has something urgent to say about her own fame… despite the show’s high-gloss showbiz values… [it] often feels intensely personal” – The Observer